Baby Bowl II, hosted by Payless ShoeSource, will feature NFL players Errict Rhett, Donnell Bennett, John Lynch and others. And it's all for a good cause. Not only will Payless make a donation on each football player's behalf to the child-related charity of his choice, Payless will also reinforce its commitment to the importance to children's foot health.

On Wednesday, January 24, 2001, DWJ Television will do a live webcast of the race in its entirety. We will also include:

Soundbites from the NFL players, the parents of the winning toddler and Payless executives. B-Roll of the race and the NFL players coaching the babies.

To access Baby Bowl II on the Web, go to:

dwjtv.com/evnr/babybowl.ram

Whether you're the proud parent or grandparent of a baby...or if you've ever been a baby yourself...you'll want to watch the live (or archived) Webcast of the Second Annual Payless Baby Bowl. It's coming "live" right here to your computer screen today, Wednesday, January 24, 2001 at 10:30AM*.

What's a Baby Bowl?

In five words, it's a lot of fun.

A gaggle of freshly-diapered toddlers line up at one end of a special track and race (toddle) toward the finish line. The winner, a future Marion Jones or Maurice Greene, receives wonderful prizes from Payless Shoes, the race's sponsor.

What's a Webcast?

By logging onto dwjtv.com/evnr/babybowl.ram at 10:30 AM today (1/24/01), you'll see and hear all the action right here on your computer monitor screen, just as if you were watching it on your television set. We know your day is busy, but these relatively new pedestrians get themselves to the finish line in moments. You'll be back clawing your way to the top of the corporate ladder in no time.

But really, what's in it for me when I watch this Baby Bowl Webcast?

As a business person, you'll want to experience, first-hand, the dynamic potential of Webcasts. We all realize that the Internet is changing everything. It's no longer pie-in-the sky fluff. It's an easier, faster, less expensive way for you to reach your audience. So take a look at the Second Annual Payless Baby Bowl, and begin to consider how you might use a live (and ultimately archived, see below) Webcast to promote your company's products and services.

What if I miss the live Webcast? I have a staff meeting scheduled when it will be running live.

The good news is that for 30 days immediately after its live Webcast, the Second Annual Payless Baby Bowl will be available on demand. Just log onto dwjtv.com/evnr/babybowl.ram at any time until February 24, 2001 to see it if you missed it.

Do I need special software to see the Webcast?

Not necessarily... you probably already have RealPlayer installed on your computer. But to ensure you're able to view this or any Webcast at the best possible quality, you can download the latest version of RealPlayer for FREE at:

www.real.com/player

Here's what you must do to get the FREE download. 1) About one third down from the top of the page you will see a bar that says "RealPlayer 8 Basic - is our free player." Click on the words "RealPlayer 8 Basic." 2) Now you will be linked to another page. Fill in the form that appears on this page and follow the prompts.

We suggest you download early, well before the live Webcast. Allow several minutes for the download.

Who produces and coordinates this Webcast?

We do. We're DWJ Television, one of the nation's leading producers and distributors of Video News Releases (VNRs), Satellite Media Tours (SMTs), marketing and training videos, radio news releases and tours and now Webcasts. Visit us at dwjtv.com or call us at 800-766-1711 and ask to speak with one of our broadcast and Webcast specialists.