Enter The Varilux® “Tell Us Your Presbyopia Story” Contest To Win $10,000 Cash And A Trip To Los Angeles To See Your Story Made Into New TV Commercial. If you are one of the 76 million baby boomers between the ages of 40 and 50 and you feel like your arms are too short to read a book or menu, you most likely have presbyopia, an irreversible, age-related eye condition. Presbyopia is the inability to focus on objects close-up and it affects everyone as they age. But good news is in sight – share the story of how you realized you had presbyopia with us and you could win a prize that will bring you both fame and fortune!
Varilux® progressive lenses, the most technologically advanced solution for presbyopia, brings this common, but little-known condition into the public eye with a series of humorous television ads. The ads feature a gang of baby boomers called the “Presbyopic Six” who are arrested outside of a book store while protesting about their right to better vision. The dramatic “saga” unfolds in a series of four new episodic ads that debut during the Golden Globes telecast. And best of all, baby boomers across America have a chance to be selected to have a television commercial based on their personal presbyopia story by entering Varilux’s “Tell Us Your Prebyopia Story” Contest.
“Tell us Your Presbyopia Story” Contest
Have you ever had to hold a menu so far away from your eyes to focus on the print that the menu nearly catches on fire from the candle on your table? Or have you ever been in a meeting and found that you needed to switch between two pairs of glasses to clearly focus on your note pad up close but the presenter at a distance? Lots of people have an interesting story about their “presbyopia moment” – the instant when it hit home that their eyesight just wasn’t what it used to be. Whatever your story is, log on to varilux.com and tell us about the moment when you joined the ranks of people like the Presbyopic Six in a struggle for the freedom to see near far and everything in between with one pair of lenses.
Entries will be judged on creativity and appropriateness to theme and the winning story will be the basis for one of the installments of Varilux’s “Presbyopic Six” television commercials. In addition, the winner will receive $10,000 cash, a four-day, three-night trip to Los Angeles to see the TV ad being made and a free fitting of Varilux progressive lenses to treat the winner’s presbyopia.
How to Enter
To enter online, log on to varilux.com. To enter by mail, send your presbyopia story of 200 words or less along with a 3 ½” x 5 ½” piece of paper with your name, complete mailing address, day and evening phone numbers, email address and date of birth to: “Tell Us Your Presbyopia Story” Contest, 676 N. St. Clair, Suite 1000, Chicago, IL 60611. For official contest rules, call 1-877-747-4571 or visit varilux.com. You must be 40 years of age by Jan. 2, 2001 to enter. The deadline for entry is March 31, 2001.
Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Bourse (Symbol: ESI).
Essilor is the leading manufacturer of optical lenses in the U.S. An industry pioneer in the development and production of ophthalmic lenses, Essilor is the market leader in progressive, high-index and anti-reflective coated lenses. The company manufacturers optical lenses under the Varilux®, Crizal®, Airwear® and Essilor brand names.
EDITOR’S NOTE: Images from the new Presbyopic Six advertising campaign are available. Contact Courtney Weber
Variluxâ, Crizalâ and Airwear® are registered trademarks of Essilor International, S.A.
